![]() To learn more about LEAP Amp, visit or follow us on Facebook, Instagram, Twitter and LinkedIn. Part of LEAP Group, it is one of four independent studios and agencies that find creative solutions for brands. Flavored Vodka (37) Corn Vodka (8) Unique Cocktails (4) Lemonade & Citrus Drinks (2) Variety. “We look forward to finding real digital ways to connect them to real people.”įounded in 2016, LEAP Amp has become the premier media and amplification agency for the Midwest and beyond. ![]() “It’s an authentic brand - a real brand made with real ingredients,” Dewitt said. and finds that they have been an exciting, organic way to connect people directly to the Deep Eddy way of life. LEAP Amp has been a large part of mobilizing these activations all across the U.S. Since being founded in 2010, the brand has made significant investments in field marketing at local and national events like South by Southwest in Austin and nationwide record store days. One way they’re finding those connections is through music - one of Deep Eddy’s core interests. “We’re excited to find interesting ways that bring people to the Deep Eddy culture through social, and once they’re here, we can direct them toward enjoying each other in fun ways that are authentic to the brand.” “How do we manifest that feeling of getting people off of their phones and into enjoying each other’s company face-to-face while simultaneously promoting that on social?” she said. Ruby DeWitt, director at LEAP AMP, sees it as a fascinating opportunity. One challenge LEAP is excited to take on is how to best strategize for the digital space while remaining true to Deep Eddy’s carefree spirit that embraces togetherness away from technology. Since partnering this spring, the agency has already collaborated with two of their sister studios - LEAP Agency and LEAP Frame - to produce a creative ad campaign for one of Deep Eddy’s most popular vodka flavors, ruby red. This new partnership marks an exciting milestone for LEAP and Heaven Hill Distilleries, Inc., as Deep Eddy becomes the agency’s sixth spirit brand from Heaven Hill’s portfolio.Īs Deep Eddy’s social media and amplification agency, LEAP Amp will handle both the creative and paid media for the brand’s digital channels - meaning, they’ll build strategies, produce content, act as community managers and compile reporting on analytics for the new campaigns they’re creating for the native Texas brand. ![]() After signing a deal in March 2019, LEAP Amp has become the new social media and amplification agency for Deep Eddy Vodka. ![]()
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